Job Responsibilities
Strategic Campaign Planning & Execution
Strategic Campaign Planning & Execution
- End-to-End Delivery: Lead the planning, execution, and closure of large-scale life insurance marketing and product launch campaigns.
- Scope Management: Define project scope, goals, deliverables, and success metrics (e.g., Annualized Premium Equivalent, lead conversion rates) in collaboration with senior leadership.
- Timeline Control: Develop detailed project schedules, track milestones, and ensure campaigns launch on time.
- Resource Allocation: Manage campaign budgets, forecast financial needs, and allocate human resources effectively.
- Cross-Functional Alignment: Coordinate between Marketing, Product Development, Actuarial, Agency/Bancassurance Sales Channels, IT, and Customer Service teams.
- Vendor Management: Oversee external creative agencies, media buyers, and technology vendors to ensure deliverables meet brand standards.
- Senior Stakeholder Reporting: Provide regular, high-level status updates, risk assessments, and performance dashboards to executives and steering committees.
- Regulatory Compliance: Ensure all campaign materials and digital mechanics comply with local insurance authorities (e.g., HKFI, IA, MAS) and data privacy laws (PDPA/GDPR).
- Legal & Risk Approvals: Facilitate the mandatory sign-off process with Legal, Compliance, and Risk Management teams before any public launch.
- Risk Mitigation: Identify potential project bottlenecks, system constraints, or market risks early and implement contingency plans.
- MarTech Integration: Customer journey mapping and system integration across CRM (e.g., Salesforce), marketing automation tools, and insurance core systems.
- Data-Driven Optimization: Analyze campaign performance data during and post-launch to optimize ROI and improve future campaign designs.
- UAT Oversight: Manage User Acceptance Testing (UAT) for digital campaign pages, quote-and-buy portals, or sales enablement tools.
- Bachelor's degree holder
- 10-15 years of experience gained from the Insurance sector with solid end-to-end exposure of campaign launch and execution
- Solid business analysis and project management experience
- Good knowledge of life insurance products and systems
- Fluent Cantonese and English
- Candidates with lesser experience will be considered as Manager
Job ID JN -072026-2005006
Morgan McKinley has been successfully connecting talented candidates with career opportunities for over 30 years. It’s in our DNA to Go Beyond – above...
More jobs From Morgan McKinley
Morgan McKinley
Hong Kong
Morgan McKinley
Hong Kong
Morgan McKinley
Hong Kong
Morgan McKinley
Hong Kong
Morgan McKinley
Hong Kong
Morgan McKinley
Hong Kong
Boost your career
Find thousands of job opportunities by signing up to eFinancialCareers today.More Jobs Like This