Local Marketing Relationship Manager

• Shape local marketing strategy across a diverse agency network
• Lead a developing service and build trusted relationships with senior agency stakeholders
• Hybrid 80% homeworking and 20% from Tiddington, Stratford upon Avon

About the role

At NFU Mutual, you will lead an agency marketing service that helps selected agencies turn central marketing direction into practical local strategies. You will work closely with a portfolio of approximately seven geographically dispersed agencies to provide marketing consultancy, building a clear understanding of their markets, customer priorities and growth objectives.

You will provide strategic consultancy and credible challenge rather than delivering marketing activity directly. This includes advising agencies on their local marketing plans and budgets, helping them use national activity effectively, identifying relevant local opportunities and establishing proportionate measures of success.

Using data and performance insight, you will assess what is working, refine recommendations and help improve the return from their local marketing investment. You will also work across specialist marketing teams to secure the right expertise for agency needs, while maintaining appropriate awareness of brand, data protection and financial promotion requirements.

This role is based in our Tiddington Head Office, just outside Stratford upon Avon. However, we understand how important a positive work life balance is, so to help you give your best, we offer great facilities when you want to be in an office environment and support to work up to 80% of your hours from home. The working pattern is flexible, with an expectation of approximately one office day each week or an equivalent arrangement. Travel to agencies across the UK is expected, typically around one or two days each month, with some additional travel during initial relationship building or planning cycles.

About you

You are a credible and self motivated marketing professional who builds trusted stakeholder relationships and communicates clearly with a wide range of audiences. Customer focused and confident influencing senior stakeholders, you combine strategic thinking with a pragmatic and logical approach. You can challenge constructively, use sound judgement and establish the personal credibility needed to guide independently operated businesses.

To join NFU Mutual, you'll also bring (essentials)

• Broad experience across the full marketing mix, with the ability to develop marketing plans and strategies for different local priorities and budget levels
• Experience working with a distributed agency, franchise, branch or similar network, and building effective relationships with senior business stakeholders
• Strong capability in marketing measurement, using data and performance insight to assess impact and improve return on investment
• A practical understanding of data protection requirements and experience working within appropriate brand and regulatory controls
• Experience leading, coaching and developing colleagues within a marketing service or consultancy environment

A relevant marketing or business degree, or a professional qualification such as Chartered Institute of Marketing or Institute of Data and Marketing. Equivalent practical experience will also be considered.

At NFU Mutual, we support an inclusive workplace and value all the differences that make us unique. We celebrate the creativity and innovation that comes from diverse perspectives and experiences and share a common vision of doing the right thing for our customers and employees.

We recognise that some candidates may experience barriers during the recruitment process. So, we encourage candidates to discuss any adjustments or accommodations they need to be the best they can be throughout our recruitment process.

We're proud to be a Disability Confident Employer, a Race at Work and Women in Finance Charter signatory and welcome applications from people of all backgrounds, regardless of age, ethnicity, disability, neurodiversity, gender, religion, marital status, sexual orientation, or socioeconomic background.

Benefits and Rewards

When you join our team, you can expect a supportive culture and an attractive range of rewards and benefits including:

• Salary £55,000 - £75,000 + 25% annual bonus + PMI + benefits package
• Annual bonus (up to 25% of salary)
• Contributory pension scheme, up to 20%, including your 8% contribution
• 28 days annual leave + bank holidays + buy/sell/save holiday trading scheme
• A Family Friendly policy that helps you balance your work and family responsibilities
• Private medical insurance + options to add family members
• Access to savings at High Street brands, travel and supermarkets
• £20 contribution to a monthly gym membership - subject to T&Cs
• Health and wellbeing plan - cashback for dentist, opticians, physio and more
• Employee Volunteering - volunteer in the community for one day each year
• Mentoring opportunities to help you grow your career
• Unlimited access to Refer a Friend £500 bonus scheme
• Life Assurance cover of 4 x salary
• Employee discounts of 15% on a range of NFU Mutual insurance policies.
• Salary sacrifice employee car scheme - subject to eligibility

Working at NFU Mutual

We're one of the UK's leading general insurance and financial services organisations, and for over 110 years we've put our customers at the heart of everything we do. Our people are just as important to us, so we're proud to be recognised as "a great place to work".

Our Gallup Exceptional Workplace 2026 award was not only awarded with Distinction, but it also marked us as the first UK based company to earn a Gallup Exceptional Workplace award for eleven consecutive years. We've also been consistently recognised by Glassdoor. We appeared in the Glassdoor Best Places to Work UK list in 2023, 2024 and 2026 - and in 2026, we were the highest ranked insurance business in the UK, highlighting our strong employee experience and the positive feedback our people share on the platform.

Additionally, we were named in the LinkedIn Top Companies 2026 list of "Best midsize employers to grow your career in the UK", and we've been certified as a UK Top Employer by the Top Employers Institute in 2023, 2024, 2025 and 2026.
We offer a supportive and empowering culture where people are inspired to perform, given opportunities to grow, and recognised and rewarded for their contribution. Our people are proud to work for a company that respects them and their communities, and they trust us to be financially sustainable-so we're successful now and in the future.