Director, Product Strategic Marketing Director, Product Strategic Marketing …

IHS Markit
in New York, NY
Permanent, Full time
Be the first to apply
Competitive
IHS Markit
in New York, NY
Permanent, Full time
Be the first to apply
Competitive
Director, Product Strategic Marketing
This role leads the product marketing for the Polk Automotive Data product suite within the IHS Markit Automotive business line. The Polk Automotive Data portfolio is comprised of Polk Audiences, Polk Demand Signals, Polk Data Services, and Polk Market Insights. The suite provides automotive marketers the tools and insights critical to developing, activating, and optimizing successful marketing strategies across any channel - TV, Digital, social, direct marketing, and e-mail.

Responsibilities:
  • Strategic story-teller, translating Polk Automotive Data Product suite capabilities to relieving client pain points
  • Communications strategic lead, including development of Thought Leadership, Best Practices, Collateral, & Events, solidifying our position as strategic partner and trusted authority in automotive
  • Portfolio packaging strategic lead, developing channel specific approach aligned to customer needs and pain points, creating demand for our products and services.
  • Portfolio pricing strategic lead, collaborating across functions to position our portfolio for long term revenue
  • Interacts with members of product development, sales, customer care support, and directly with customers to bring strategic solutions to market


Education/Experience Requirements:
  • 7-10 years in Marketing & Advertising; agency, client, publisher, or data provider
  • Fundamental background in performance marketing, media/ad tech (advanced TV / Digital), and industry opportunity
  • Understanding of automotive marketing landscape and challenges
  • Work effectively as part of a product team and foster team cooperation
  • Strong written and verbal communications with an aptitude for presenting thoughts and ideas to all levels of internal and external stakeholders
  • Works to build consensus across groups with competing priorities
  • Persuasive with details and facts
  • Excellent computer skills and proficient in all Microsoft Office and SalesForce applications
Inclusion and diversity are critical to the success of IHS Markit, and we actively encourage applications from people of all backgrounds. We are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, status as a protected veteran, or any other protected category. For more information on the many ways in which we enthusiastically support inclusion and diversity efforts for both candidates and employees, please access our Inclusion & Diversity Statement here .

We are proud to provide reasonable accommodations to applicants with disabilities. If you are interested in applying for employment with IHS Markit and need special assistance or an accommodation to use our website or to apply for a position, please contact or call +1 212 849 0399. Determination on requests for reasonable accommodation are considered on a case-by-case basis. This contact information (email and phone) is intended for application assistance and accommodation requests only. We are unable to accept resumes or provide information about application status through the phone number or email address above. Resumes are only accepted through the online application process, and only qualified candidates will receive consideration and follow-up.

IHS Markit maintains a substance-free workplace; employees may be asked to submit to a drug test (where permitted by law). In addition, as a federal contractor in the United States, the company participates in the E-Verify Program to confirm eligibility to work.

For information please click on the following links:

IHS Markit Business Code of Conduct
Right to Work
EEO is the Law
EEO is the Law Supplement
Pay Transparency Current Colleagues

If you are currently employed by IHS Markit, please apply internally via the Workday internal careers site.

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