Standard Chartered in Singapore just hired a man who led 1,000 people at Citi

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There’s been another senior digital-transformation job move in the Singapore banking sector. Felimy Greene, formerly chief digital and client experience officer for Citi’s Asia and EMEA consumer bank, has gone to Standard Chartered.

Singapore-based Greene is now COO and global head of onboarding for retail banking at Stan Chart, a job focused on driving digital transformation within the function. He joined the bank on 13 August, reporting to Jean Nabaa, COO of private banking and wealth management, and Aalishaan Zaidi, global head of client experience, channels and digital banking, says a spokesperson for Stan Chart.

“He will play a leading role in modernising the client onboarding process in line with how digital identities are revolutionising how we interact,” says the spokesperson, adding that Greene’s job covers onboarding processes, systems and platforms. Greene wrote in a LinkedIn post that he will help transform Stan Chart into a “digital company”.

Digital transformation positions are in demand right now as banks in Singapore and globally undergo large-scale technology overhauls aimed at replacing legacy systems, encouraging customers to use online channels, and automating hitherto paper-based procedures. Stan Chart, Greene’s new firm, is a case in point. Digital adoption by clients stood at 52% in the first half of 2019, up from 47% in H1 2018, says the firm’s spokesperson.

Stan Chart’s 2018 annual report, released in February, states that it spent $1.6bn on tech last year, up from $900m in 2015, but investment into legacy systems flatlined during that time as digital transformation initiatives took hold. The bank will continue to invest in “technology and digital capabilities”, according to the report. Greene’s appointment suggests that client onboarding – a function which large banks are increasingly automating as they improve know-your-customer (KYC) controls – is part of this investment at Stan Chart.

Greene is not the only recent hire in Singapore banking with a digital transformation remit. As we reported yesterday, Wai Lam Sham, who led corporate strategy for APAC asset management at Deutsche Bank, has joined DBS as an executive director for digital value capture. Neither is Greene the only global head to join Stan Chart in Singapore this month. Mark Ellis, formerly of Deutsche Bank, came on board a week before him to lead end user services.

At Citi, where he worked from 2014 as a managing director, Greene reported to the CEO of the Asia and EMEA consumer business, and “led a multi-disciplined team of over 1,000 people with responsibility for digital banking, marketing, client experience, design and innovation, serving 17m customers in 18 markets”, according to his LinkedIn profile.

The veteran technologist has also done two other separate stints at Citi. He was UK head of technology for private banking for eight years in the 1990s, and was global technology client manager for wealth and alternative investments in New York from 2004 to 2006.

Among other jobs, Greene also held senior tech roles at Merrill Lynch (head of enterprise application development for Asia, 2006 to 2009) and ANZ (head of innovation pipeline, 2009 to 2012) in Singapore.

Image credit: danielvfung, Getty

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