Ex-banking associate lands far more exciting role in corporate strategy
Wetter has just been appointed director of strategy at the Kraft Heinz Group, the global food company with $25bn in net sales. Just over a year ago, he was an associate at a boutique investment bank in New York City.
In the past, the strategy function at Kraft Heinz was embedded in other teams. However, the strategy function has now been broken out as its own functional group, run by Wetter and reporting to Michael Darer, the global head of strategy and insights. Before joining Kraft Heinz, Darer spent 10 years as a consultant in the retail and consumer products team at Bain & Co.
Wetter's move underscores the possibility of pivoting outside of finance and into a corporate several years into your banking career. He is expected to recruit for his new strategy team over the next year.
Wetter started out in the retail and consumer group of Credit Suisse before moving into leveraged finance and then onto boutique firm Centerview Partners. In total, he spent nearly seven years in banking before joining Kraft Heinz in March 2019, initially as head of global financial and strategic planning.
This is an interesting time to work in strategy for the global food company. Kraft Heinz' new CEO, Miguel Patricio, said last year that he planned to move away from cost cutting and to focus on organic growth and brand investment.
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